Introduction
How to use this toolkit
The toolkit is not a ‘one size fits all’. It suggests ways to incorporate monitoring, evaluation and learning into projects and programmes, and can be adapted as needed.
The overall framework may be a useful way to plan communications monitoring, evaluation and learning (MEL) activities for an output, project, programme or organisation. Or you may want to go straight to the output tables to get ideas for specific learning questions, indicators and tools.
The framework has two key sections:
To monitor, evaluate and learn from communications, you need to have a clear idea of what you were trying to achieve. This section outlines how to plan and manage your communications processes to achieve your objectives. It then provides eight questions to assess and learn from your communications strategy and management.
2. Outputs
This section looks at how to measure the success of your outputs. It looks across three key dimensions; for each dimension we provide example questions, indicators and tools to monitor, evaluate and learn:
- Reach: the breadth of your reach and who you are reaching.
- Quality and usefulness: the technical standard of your work and how relevant it is to your audience.
- Uptake and use: if and how your work is used.
- At the end of this section, we provide a table of example indicators by channel.
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