Outputs

This section is designed to help you measure the success of your outputs. Each section provides example questions, indicators and tools to measure reach, quality and usefulness, and uptake and use.

Reach

How to measure the reach of your outputs.

Indicators by channel

Example indicators to measure reach, quality and usefulness, and uptake and use organised by communication channel.

What do we mean by outputs?

We define outputs broadly as tangible communication products, activities and services. These can include: publications, events (including meetings, workshops, webinars or face-to-face discussions), articles, websites and other digital platforms, infographics, media and social media activities, presentations, videos, podcasts, photography and so on. Outputs can also be a package or larger body of work, not just individual products or activities.