Road safety in Bogotá: paving the pathways to change
In the 10 years between 1996 and 2006, Bogotá reduced its road fatality rate by over 60% – from just over 22 fatalities per 100,000 people, to seven. While this rate remains high – and has plateaued – there are valuable lessons to be learned from this success. How did Bogotá manage to achieve this significant reduction so quickly?
Colombia’s capital and largest city is home to 8 million people who take 15 million trips a day. Most people walk, or take a bus – so many in fact, that despite its size, only 190,000 vehicles travel into the city each day.
Despite the overall reduction, pedestrians remain over represented in the fatality figures, consistently making up 50% of the total. Most are male (80%) and young – the highest risk group being comprised of those aged 20–30 years.
Following a similar pattern to Nairobi and Mumbai, most of the severe crashes happen where infrastructure is less well-developed, in the south of the city. And once again, the problem of road safety is also one of equality.
Political leadership has facilitated Bogotá’s improvement. In 1991, Colombia introduced a national constitutional reform and decentralisation process that strengthened Bogotá’s city mayors. This new mayoral vision transformed the city, including the improvement of road safety. Early reforms focused on making more money available for flexible infrastructure spending.
Reforms continued under Antanas Mockus. He developed a series of ‘life is sacred’ policies, aimed at changing the behaviour of people in public spaces. One of these policies encouraged citizens to use 350,000 ‘thumbs-up’ or ‘thumbs-down’ cards to approve or disapprove of the behaviour of others in public spaces and their adherence to road traffic rules.
Mockus worked to restore faith in public institutions. As part of his ‘Citizenship Culture’ policies, he employed mimes to direct traffic and, by mocking transgressors, encouraged citizens to follow the traffic rules. This social pressure mattered to people far more than paying fines to a corrupt police force and also encouraged people to expect safer behaviour from their fellow citizens. To further improve public expectations around safe road use, the city traffic police department was abolished and responsibility transferred to the better respected metropolitan police.